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Give Your Corporate News Room a Jolt
Most companies are guilty of having terrible news rooms on their web sites. They are clunky, poorly maintained, impersonal and, worst of all, impossible to navigate. For example, why do most companies...
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Be the News
Stop pitching news stories to the media. Seriously. Instead break your own news. Tell your own story. Take your own photographs. Create your own graphics. Produce your own video. Research your own...
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How I Would Run a Modern Digital News Room
Take a moment to gaze upon the screenshot above of Boston.com’s homepage. What do you see? I’ll tell you what I see. Chaos. There are literally dozens of places to click (I lost count at 50). It is a...
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